Men call Mars, Women call Venus

Posted by Mike | 9/12/2008 09:23:00 AM | | 0 comments »

Let me guess, most of you have read 'Men are from Mars Women from Venus.' we are not only from different planets but also carried different traits from there.

After girly phone handsets, say the shades of pink, purple or red; it is now about the way we use them; not just appearance anymore according to research.

There exits great emotional and physiological differences in how men and women use technologies. Focusing on mobile phones. Men are more at a higher percentage likely to logon mobile Internet, play and master phone games, watch mobile TV and generally make full use of the features on their handsets.

Men value their phones' ability to keep them up-to-date on news and work on it using internet, blackberry and the way they customize their phones with Bluetooth accessories, expanded memory and productivity software greatly reflects those aims.

While women are busy taking more photos and sending more text and multimedia messages (MMS). They also download more ring tones than men do, men generally avoid a situation where his phone rings but does not recognize it simply because he does not remember which ring tone he has configured thus bring us to the concept that women recognize and memorize everything around them than men.

Experts also say that women see their phones as extensions of their personalities and as communication gadgets and so are more interested in personalizing their handsets and keeping in touch via text.

Come computers and Internet browsing, while men are reading more news; women are driving e-commerce, basically shopping. Men type keywords in search engines well as women type in full questions; totally performing semantic searches as known in Information Technology but when it is comes to viewing big screens, men and women seemingly have the same test and subscribe to similar forums such as big screen center forum.

Analysts say that you can even tell the gender of the author of a particular piece of mobile content, no surprise that some mobile firms cater specifically to a particular gender. Mobile operators focusing on women are producing mobile games that are casual, arcade puzzles like "Tetris," quizzes and word/number games which have historically appealed more to women. Moms also are said to use mobile games to entertain their children during long car rides or waits.

No wonder there is a growing trend among mobile operators of outsourcing content so that they may serve both genders by relaying content that appeals to a certain gender from authors focusing on that particular gender.

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